Self-service 2.0 is not only a new design. It is a significant improvement to both the subscriber experience and the opportunities you have to communicate with, retain and guide your subscribers.
Self-service 2.0 has been developed with a focus on user-friendliness, flexibility and better presentation of subscriptions, so subscribers can more easily understand and manage their subscriptions.
It includes, among other things, the following options:
Modern and mobile-friendly design
Presentation of subscriptions with images, descriptions and benefits
Highlighting of alternative subscriptions
Display of relevant add-on products
Better options for churn prevention and retention
Custom messages and information directly to subscribers
More branding options
Customization of texts and buttons
Support for custom domain
We expect self-service 2.0 to become the primary contact point between many subscribers and their subscription going forward. Therefore, great emphasis has been placed on making the solution both easy to use and flexible to customize.
Present subscriptions more clearly
You can now display subscriptions with images and lists of benefits. This makes it easier for subscribers to see the value of their subscription and understand what they have access to.
In addition, you can set up relevant alternative subscriptions and add-on products, which subscribers can see directly in the self-service. This provides an opportunity for upselling, but can also be used actively for retention.
If a subscriber is considering cancelling, you can present an alternative subscription that better suits the subscriber’s needs, instead of the subscriber leaving you entirely.
Use the self-service as an active part of the subscriber journey
The self-service can also be used to communicate directly with subscribers through custom messages, texts and content.
This means that the self-service is not only a place where subscribers manage their subscription. It can also be used as an active contact point in the subscriber journey, where you can inform, guide and retain subscribers.
Self-service 2.0 replaces the current solution
Self-service 2.0 will eventually replace self-service 1.0. This means that all customers must be moved to the new version over time.
You will be contacted well in advance before we set a final cutoff date.
How do I get started with switching to self-service 2.0?
The new self-service is set up by going through the guide below. Only once the self-service has been set up according to your wishes is it activated, thereby replacing the old self-service.
When you work on adding more information to your campaigns and making the self-service more informative for your subscribers, it can be useful to see a preview of how the changes actually look. In the guide How do I test self-service 2.0, you get an explanation of how to display a preview, as well as how to make visual changes to the design, including button color and shape.
In relation to adding more information and images to the individual campaigns, you should look at the guides: Product benefits and Image library.
After this, you can move on to which options should be available to subscribers, as well as which elements should be available where in the process. You can read more about this in the guides:
Last but not least, we would like to point out that it is now possible to give subscribers messages directly in the self-service. Read more about how and which options are available here: Show special message to customers.
Once you have checked that everything is as it should be, it is time to go live. You do not need to insert new code on your website to activate the new self-service, but it must be activated, as you can read about in the guide: How do I go live with self-service 2.0.
We are happy to help with the setup
Self-service 2.0 provides more options than the previous solution, and our support team is therefore happy to help with the setup.
Contact us at [email protected], and we will arrange an introductory meeting. At the meeting, we will go through, among other things, the different options, layout choices and test process before you go live with the new self-service.
Get help with the entire process
If you want to get the most out of self-service 2.0, we also offer a project package where we manage the setup from start to finish.
Here, we look not only at the technical setup, but also at how the self-service best supports your subscription business through relevant offers, upgrade options and retention activities.
The project package is offered at a fixed price of DKK 2,600 excluding VAT and includes an initial online workshop, a short homework process and a final session where the solution is put into operation.
Write to Iteras Support to book your session.