If you manage multiple media outlets and/or other activities in Iteras, the question arises of how best to configure the system to support this.
A medium or other activity is typically set up as a Product Category in Iteras. In this way, the activities are kept separate.
Above the product categories, there is another level — Business entities. A business entity is typically a company registration number (CVR number), i.e., a separate company. If the different activities are operated in separate companies, they should be created as separate business units. This means, among other things, that subscribers who subscribe to media from different business units will not receive invoices combining media from multiple business units, since these invoices would come from different companies. However, note that an individual subscriber in Iteras can still have subscriptions from different business units under the same subscriber number.
There may also be situations where you might choose to set up media as separate business entities in Iteras even if they are operated within the same company. Reasons for this choice can include:
You want payments for the different media to be deposited into separate bank accounts. This is because there can only be one set of payment agreements per business unit, and each payment agreement can only be linked to one account. Iteras cannot separate incoming payments by medium if they are on the same business unit, as the amount from one payment can in some cases be used to pay invoices from multiple product categories (where your media/activities would be separated by product categories, as mentioned above).
You want different activities to have different configurations for other parameters set at the business entity level. This primarily includes invoice and reminder texts or payment terms.