What is a GET parameter?
Let’s say you have a website, dinhjemmeside.dk, and the order form is located at dinhjemmeside.dk/bestilling. If you advertise on e.g. Facebook, your ad can link to the URL dinhjemmeside.dk/bestilling?utm_source=facebook
Here, “utm_source” is the parameter name, and “facebook” is its value.
The purpose of saving information about where the subscriber comes from is, of course, to be able to later analyze whether you are spending your marketing budget on the right channels.
This is also possible with social media such as LinkedIn, as well as in newsletters, etc.
Setting up GET parameters
To be able to save GET parameters, you must first create a custom field for the parameter. The setup is done as follows:
Open the account menu > select 'Fields'.
Click 'New field for' > select 'Subscriptions'.
Short name: give it an appropriate name – e.g. “GET utm_source”.
Under features select 'Internal use only [...]'.
Leave the remaining options empty. Click 'Save'.
The field has now been created and can be added to the order forms.
Go to the order form where you want to see where the orders come from (Sales > Ordering forms> open form).
Scroll down to the Fields and layout section.
Under Fields, click the +Add field button.
In the pop-up window, under the heading Internal fields, select the field for GET parameters, e.g. “GET utm_source”.
Change “predefined value” to “GET parameters in URL”, and enter the name of the parameter you want to save, e.g. “utm_source”.
REMEMBER to set the field to “Always hide field” so that the subscriber does not have the option to edit the field.
If you want to save multiple GET parameters, you must create multiple custom fields, each with its own parameter name.
When you are done, remember to click 'Save'.