It is possible to save information about where a subscriber comes from (e.g., Facebook, LinkedIn, a newsletter, etc.) when they fill out a signup form. The prerequisite is that GET parameters are included in the URL, which is configured in the various channels the subscribers come from; and that the subscribers fill out the signup form immediately upon arriving from their source. If they navigate elsewhere on the website before returning to the signup form, the information in the URL will no longer be preserved.
Setting up GET parameters
In ITERAS, the setup is done as follows:
Create a custom text field on the subscription record and give it an appropriate name – for example, “GET utm_source”. The field should be empty.
In the signup form settings, select the “Prefill” option on the field, choose “GET parameters from URL”, and enter the name of the parameter you wish to save.
If you want to save multiple GET parameters, create additional custom fields, each with its own parameter name.
Remember to choose to hide the field with the GET parameter, as the subscriber should not be able to edit it.
The purpose of saving information about where the subscriber comes from is, of course, to later analyze whether your marketing budget is being spent on the right channels.
What is a GET parameter?
Let’s say you have a website, yourwebsite.com, and the order form is located at yourwebsite.com/order. If you're advertising on Facebook, your ad can link to the URL yourwebsite.com/order?utm_source=facebook. Here, “utm_source” is the parameter name and “facebook” is its value.